How do you think your dealership differs from the typical vehicle-buying experience? I dread buying a new car!

check us outWe are different from other dealers in so many ways. Most important to our customers and to folks looking to buy or lease a new or pre-owned vehicle is that we are upfront and open. We want our customers to make an informed decision and one that is best for them. We offer value – value in offering high-quality vehicles at a fair price combined with exceptional customer service and a commitment to earning your business. We realize our customers have many choices of where to buy, lease and maintain their vehicle. Ultimately, it comes down to our people and delivering on our message of: Demand the best. Get the best.

How we treat our customers is ultimately what sets us apart. It is our customer ratings that earned us Volvo Massachusetts Dealer of the Year for two years in a row. It is also our customer ratings that earn us a 4.9 overall rating on (24-Month Rating based on 465 reviews and 846 lifetime reviews)

Current Overall Rating: 4.9 (out of 5)

We consistently train our sales people on two primary things: vehicle knowledge and on being a trusted advisor and consultant to the customer. To earn a customer’s trust we emphasize the importance of listening and then serving their needs without any pressure.

There are no gimmicks here, no false advertising, and we recognize more women are buying vehicles on their own, and even in the case of couples, nearly 75% of the time it is the woman who makes the decision. We treat both men and women seriously and with equal respect. In fact, we are Women-Drivers Certified.women drivers

We recognize that consumers can conduct their research online and are more informed and sophisticated when they come to the dealership. Therefore, we hire more sophisticated, well-trained salespeople to best meet their needs. While it is great there is so much information available on the web, the abundance of information can be overwhelming and confusing. It is important that our team can help clarify what a consumer has read or understood as they researched vehicles online.

When you enter the dealership, we take the time to get to know you and understand your needs, have you fill out a guest survey to get to know your preferences, needs and budget, and then help you make a decision based on your own criteria. In fact, there are times when rather than trying to upsell like other dealers, our sales team may help someone decide that based on their budget and needs, the Corolla may be a better fit than the Camry. In that manner, we strive to avoid any buyer’s remorse, and keep our customers happy and our ratings high!

Unlike most dealerships, we also provide your final numbers in writing in our sales quote folder so if you need more time to think about your decision, you have everything you need in writing and explained by a member of our team. Unfortunately, many dealers may verbally tell you a number but they will not put that number in writing and commit to that being the final deal. We don’t play that game. We want customers for life, customers who refer friends and family members. So we’re not just trying to sell you a vehicle once. It’s all about building the relationship by listening, understanding and serving your needs now and over many years.

Our sales team members are advisors and consultants that help you determine the best fit for you based on your family size, miles driven, and other facts, and balance that with needs, wants and your budget. If we don’t get to know you first, then we wouldn’t be doing our job. Good salespeople need to be good listeners—not just talking about features and benefits of the vehicles. We pay attention to our customers, so that we don’t steer you in the wrong direction.

Fast-talking salespeople are the biggest problem in our industry and I’m happy to say, that I receive so many letters and emails from recent customers who say they dreaded the car-buying experience until they came into Jaffarian Volvo Toyota Scion. (I’m happy to say that our service advisors also practice the same steps in getting to know the customers and their vehicles and really listening to their needs.)

If you come to our showroom and you need to access to me for any reason, just pick up the red phone and it rings directly to my phone. We recently held a celebration to thank our sales team for their great effort and results— for listening and getting our customers into the best vehicle for their needs and budget – and for raising the bar and being the reason we earned a near-perfect score on based on customer reviews! Check us out! We expect you to and want you to do your homework on vehicles and on dealerships. We are confident that we should be one of the dealerships you visit when looking for your next vehicle.

Enjoy the beautiful summer weather and drive safely!

Ask Gary Jaffarian

Categories: Ask Gary

Do I need to spend money to check my A/C if it seems to be working? I haven’t serviced it since I purchased my vehicle.

PriusACIf your air conditioning is coming on immediately and cooling you off, then no, you don’t need to have it checked. However, if you’re air conditioner is not coming on immediately or not cooling the temperature in a reasonable amount of time, then I would bring it in to be checked. It is possible for A/C to never need servicing for the life of the vehicle, but that is not the norm.

Most often when the A/C is not functioning the way it used to, it needs to be recharged with Freon. While you may feel you can live with you’re A/C at less than maximum, you want to have it checked immediately to be certain you don’t have a leak. So you know, the Freon currently used in A/C systems has been legislated by the EPA to not produce chemicals harmful to the ozone-layer.

Vehicle air conditioners are made up of five major parts: compressor, condenser, receiver dryer or accumulator, the orifice tube or expansion valve, and the evaporator. That is why it is important to have a certified technician check to see which part is causing the problem and to be sure there is not a leak.

At Jaffarian Volvo Toyota Scion, we offer seasonal specials when you need them most. We make air conditioning checks and summer travel servicing very affordable.

This is also a good time to think about an automatic or remote starter, so you can cool your vehicle down before you get in; and certainly heat up your vehicle in the winter while it’s sitting in the driveway or parking lot. Automatic starters allow you to start your vehicle safely while the vehicle is still locked. It’s a great gift for a loved one who has everything—except the remote starter—something they will really appreciate in both summer and winter. It is also on special at Jaffarian through the end of August.

So stay cool in your vehicle—and if you’re not cool enough—or your vehicle doesn’t cool down the way it used to, call us or log-in to schedule an appointment. We’re here Monday-Saturday for your convenience.

Stay cool and drive safely for the rest of the summer!

Ask Gary Jaffarian

Categories: Ask Gary

How do you prevent overheating?

Car-stuck-and-steamingHot weather and heavy traffic are your vehicle’s worst enemies in the summer, especially if there are any potential problems in your vehicle’s cooling system. If left unchecked, it can lead to serious engine damage and large repair bills. In order to minimize the risks of overheating, there are a few key points of maintenance and inspection that could be done prior to your vacation:

1. Be sure your coolant has been changed according to manufacturer’s recommendations, and that the coolant to water ratio is as close to recommended specs as possible. That is vitally important to both proper cooling and prevention of corrosion.

2. Be sure your cooling system is free of air and your water pump and thermostat are working properly. When adding water or coolant to your engine, always make sure to use a distilled water, as normal tap water increases the chance of corrosion and can add minerals to the cooling system.

3. Inspect your radiator for damage to the “fins” and excessive dirt. Remove dirt, tar and bugs, you can improve the efficiency of the cooling system. The radiator should be warm when it’s in use so if it is cold, there may be an internal blockage and you need to get that fixed immediately.

4. Make sure your radiator cap is functioning properly. Boiling sounds during normal operation may be a sign that your cap is not maintaining adequate pressure to prevent boiling, and boiling can reduce the effectiveness of your radiator.

5. Check your fans. While fans may do little to nothing during extended trips at highway speeds, they are invaluable if you are stuck in traffic, as they are the sole source of airflow when your vehicle is at a stop. Allow your car to idle and listen for the fans to switch on after a few minutes. If they do not, you may require a new switch or new fans themselves to help fight off overheating.

6. In hot climates or heavy traffic, overly large aftermarket front-mount intercoolers can cause overheating. Your radiator requires ample airflow to transfer away heat, so if an overly large and hot intercooler is blocking airflow, as well as increasing the amount of heat it is forced to deal with, there is a good chance your vehicle will overheat.

Your vehicle overheating is one of the worst nightmares for a summer vacation or even a daytrip. It can certainly be prevented by keeping up with your maintenance schedule. We don’t expect you to be trained mechanics, so bring it to the Jaffarian Volvo Toyota Scion Service Department, where we have specially-trained mechanics who will help you prevent any summer car problems, particularly overheating. We’re here Monday through Saturday for your convenience. By the way, don’t forget to have us check your air conditioning to be certain it is working properly, particularly in older vehicles. We often run seasonal specials so check our website for current offers.

Have a wonderful summer and stay safe on the roads!

Ask Gary Jaffarian

Categories: Ask Gary

What does it mean to be independent?

happy-US-independence-day-1This week is our Independence Day. A day often celebrated with family, friends and fireworks. Our independence is a gift. A gift that our forefather’s fought hard for and a gift that we often take for granted. As you get ready to celebrate our country’s Independence Day, take a moment to think about how special that gift is to you, your family and to our country.

As many of you know, my family came to America from Armenia. Like many Americans, my grandparents came here to seek a better life. Like so many other immigrant groups, the Italians, the Irish, the Polish, the Jews and so many others, they left behind the little that they had in order to survive, take a risk, take a chance and work hard to make a better life here in the land of opportunity.

As a Jaffarian, I have the work ethic that my grandparents had as they started a service station on River Street so many years ago. As we prepare to celebrate Independence Day later this week, I can’t help but think of their trials and tribulations and their hard work to start a business and make ends meet. I am proud of what we have accomplished in Haverhill and in the Merrimack Valley as a result of their guts and determination as they following the American Dream.

Jaffarian Volvo Toyota Scion is an independent dealership. I am proud of that independence while acknowledging the challenges that is presents to us that other large, corporate-run dealerships do not face. Like so many other industries before us – the local hardware store and the local bookstore, our country has lost many independent businesses. We like our independence – I honestly think it is in our blood – and we work hard to earn your trust and your ongoing business by leveraging our independence as part of our value offering to you.

Specifically, our independence offers you a choice. We purposefully are going to market with a message of “Check Us Out” that you see on billboards and in our TV advertising as we want you to do your homework when you are evaluating purchasing or leasing a vehicle. We want you to do your homework when it comes to understanding the difference between having your oil change done at a national chain vs. at Jaffarian. (Specifically we shop our competitors and update our website comparing what you get from these national chains for your money and what we provide.)

We want you to not come to us because we are family-owned and independent, but because we offer you quality vehicles at competitive prices combined with honest, professional, trained professionals who are committed to doing the right thing for you. We write these blogs to help inform you and help keep you safe and protect your wallet. We speak at auto schools to help young drivers know the importance of driving safely and knowing how to do basic things such as checking your oil and putting air in your tire. We want you to buy or lease the right vehicle for your needs and your budget. We want to do what is right for you.

We do not expect you to come to Jaffarian Volvo Toyota Scion simply because we are independent. We believe in the power of competition and like my grandparents and my parents, we will continue to work hard to offer you a highly competitive choice combined with the value of exceptional customer service and the commitment to do the right thing to earn your business.

This Independence Day, celebrate all that is great about our country and the opportunities it has presented us to establish businesses and to serve each other. We live in a great country. Let freedom ring!

Be safe on the roads this 4th of July – unfortunately, it is one of the most dangerous days of the year on the road.

Happy 4th of July! Celebrate our Independence Day!

Ask Gary Jaffarian

Categories: Ask Gary

What do I need to pack for a long summer drive?

How-to-Pack-for-a-Road-TripFirst, let’s think about what you’d want in the vehicle for yourself and your children on a long drive for safety, emergencies and protection:

1. First aid kit
2. Bug repellent
3. Sunscreen
4. Towels and paper towels
5. Baby powder (gets rid of sand and makes for a cleaner car if you’re headed to the beach)
6. Hand wipes
7. Umbrellas (for rain and sun protection)
8. Picnic & beach blanket or waterproof tarp
9. Some cash for emergencies or for cold drinks, water and ice cream

Now for your vehicle, have on hand:

1. A can of Fix-a-flat and a spare tire
2. A jug of coolant
3. A jug of distilled water
4. A jug of window wash

I hope you won’t need most of these things, but better to be prepared! Enjoy your summer vacation and be safe!

Ask Gary Jaffarian

Categories: Ask Gary

Isn’t summer the safest driving season?

children play streetThe Fourth of July is the most hazardous day on U.S. roads; and August is the deadliest month of the year for American motorists, according to National Highway Traffic Safety Administration. More Americans die in car crashes in August than at any other time of the year. The traffic safety agency reports that per 100 million miles traveled, August has an average fatality rate of 1.09, compared with 1.08 for September, the second-deadliest month, and July, at 1.04, is the third-deadliest month. (I would have guessed it was the winter months!)

School is out and safe driving is a summer necessity! Within the next few days, schools in our community will close for summer break. This annual event brings numerous children out in the community to enjoy their well-earned summer vacation. Young children are out during the day, especially by parks, playgrounds and beaches; while teens often congregate outside during the day and in the evening – on foot, bikes, rollerblades and skateboards.

Parents should reinforce safety in crossing streets with their children. Teach your child to always cross at the corner or at a crosswalk, to stop and look both ways, and never cross the street from between parked cars! Be sure they’re not chasing balls or other items into the street without looking first, even if you live on a quiet side street.

Drivers are reminded to be extra cautious around playgrounds, parks, residential areas and recreational facilities where children play. Oftentimes children are excited and preoccupied with playing with friends outside and they don’t pay attention to their surroundings. It is our responsibility as motor vehicle operators to pay special attention to young people.

Here are some common sense tips to help you ensure you’re safe on the road — and ensure your insurance rate stays protected from future increases.

• Obey the speed limit: This may sound obvious, yet many people tend to speed through residential areas where kids play on the streets. Even a 10 mph over-the-limit speed can affect how quickly you can stop your car if a child runs out in front of it. Always drive slowly, take your time at stop signs and stay fully focused on driving when in residential areas during the summer. Plus, even at night, assume kids may be outside and playing on the street.

• Watch for children: Always stay conscious of what’s happening on the street. When pulling out of your driveway or making a turn, kids can come close to your car at any time. If you do see children, take your time and be patient — let them get out of the way completely. Parking lots are also dangerous places, where children often run to their cars.

• Respect the signs: Street signs aren’t just for display — you must obey them at all times. This means avoiding rolling stops at stop signs, yielding to traffic and watching for pedestrians at crosswalks. Running signs or not obeying the road rules can result in an accident or injury, so slow down and pay attention.

• Improper passing of a school bus: Yes, school’s out — but there are lots of kids who attend day camp or summer school, which means that they’re still getting on the bus. If you see school buses on the road in the summer, treat them the same way you would during the school year. Always stop and yield to school buses, watch for children and drive very slowly around parked school buses. Remember it’s illegal to pass a school bus and children usually cross the street in front of the bus.

• Stay patient and calm: The best advice for any driver to heed is to stay cool and calm when behind the wheel. Give yourself plenty of time to reach your destination, be courteous to other drivers and pedestrians, and as they say, “don’t sweat the small stuff!” If you lose your temper behind the wheel, you could lose control of the vehicle and cause an accident, which, in turn, could result in injury or damage to vehicles or property — all cause for higher insurance rates.

Beside the potential for loss of life and property, smart drivers looking to keep their insurance premiums low, know to practice safe driving habits.

Have a safe and enjoyable summer!

Ask Gary Jaffarian

Categories: Ask Gary

Shouldn’t every day be Father’s Day?

FathersDayYes, being a Dad, I have to agree with you! However, some people take their dads for granted so one day, now a national holiday, has been set aside to honor our dads (or fathers of our children).

Believe it or not, it was not until 1972, 58 years after President Woodrow Wilson made Mother’s Day official, that Father’s Day became a nationwide holiday in the United States. There are more than 70 million fathers in the U.S. – but celebrating the nation’s fathers did not meet with the same enthusiasm as Mother’s Day – perhaps because, as one florist explained, “fathers haven’t the same sentimental appeal that mothers have.” Both with fathers working to support their families, sometimes in dangerous positions such as coal-mining, it was finally decided that dads needed to be honored.

Back in 1909, a Spokane, Washington woman named Sonora Smart Dodd, one of six children raised by a widower, tried to establish an official equivalent to Mother’s Day for male parents. She went to local churches, the YMCA, shopkeepers and government officials to drum up support for her idea, and she was successful: Washington State celebrated the nation’s first statewide Father’s Day on July 19, 1910.

The Jaffarian family has a strong history of honoring our fathers and following in their footsteps. As many of you probably know, we are four generations in the automotive business—my grandfather, my father, me and my brother Mark (and my late brother, Paul) and my son, Gavin. Toyota service customers also see my daughter Mara!

There is not a day that goes by that I don’t forget my father and grandfather and the opportunity they presented for me to work in a family business with integrity. It is from my grandfather and my own father that I learned the value of hard work, doing the right thing and giving back to our community. I believe we all have the same Jaffarian work ethic!

Most people know that there is nothing more important than family. I ask all children reading this to take the time to honor your fathers this Sunday, June 15 and thank your dad for the work he performs each day as both a parent and worker. Let your dad know how special he is, particularly for those with older fathers. After all, someday you may not have the opportunity to tell them.

Try to spend the day with your dad, doing what he loves to do – whatever that may be – boating, golfing, working on a car, hiking, watching sports (even a golf match). What you do together is not as important as just being together. Dads, enjoy you day! You deserve it!

Happy Father’s Day!

Ask Gary Jaffarian

Categories: Ask Gary

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